Hello! I’m Lane Jones, the owner and Chief Entrepreneurial Officer of JonesLane. At my core, I’m a strategist, a builder, and a trusted advisor to high-performing leaders who know they were made for more, but do not want to chase “more” in a way that feels performative, scattered, or out of alignment.
My number one priority is helping you see and own your value. Not in a hype-you-up way. In a practical, career-changing way. I want you to understand what you have earned, what you uniquely bring to the table, and how to make sure you are not leaving opportunities, income, impact, or legacy on the table simply because you have not positioned it clearly. I have worked with too many brilliant leaders who are carrying serious value, but the world is only seeing a fraction of it. That is what I help change.
The work I do through JonesLane lives at the intersection of executive branding and intellectual property development.
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On the executive branding side, I help you protect and grow the one asset that follows you everywhere, your name. I work with you to clarify what you want to be known for, tighten your leadership narrative, and build a strategic visibility plan that fits the life you actually live.
That can include thought leadership and social presence, publicity, and the kind of executive-level messaging that makes people “get it” when they encounter you in a room, in a search result, or in a high-stakes introduction. And as a certified image and wardrobe consultant, I bring a holistic lens to executive presence, because how you show up should match the level to which you are called to lead. The goal is simple: you show up with intention, and your reputation works for you.
On the IP development side, I help you take everything you have learned and built over the years and turn it into assets you can actually monetize, including books, signature frameworks. Licensed products. Digital courses. Toolkits and training programs…Offers that scale beyond your time.
What I do is help you shape your expertise into a body of work that is clear, structured, and ready to package, teach, and monetize. When it is time for legal protection and agreements, I will always point you to qualified counsel, because I want you covered the right way.
I’m also the creator of the BrandVolution 6V framework™, my proprietary framework that I use to help clients build brands that are not just attractive, but aligned: Values, Vision, Value Proposition, Voice, Village, and Visual Identity.
Over the years, I have built additional licensed frameworks and assessments that help leaders put structure to what they know, so they can communicate it and commercialize it with confidence, and I look forward to doing the same for you.
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My background spans 20+ years in branding and digital marketing, and I have had the honor of supporting leaders across industries, from entrepreneurs to senior executives. I have also worked inside the John Maxwell ecosystem through the Maxwell Leadership, contributing executive leadership to the rebranding of a 50-year legacy brand, global expansion into new countries and marketing blueprints and frameworks.
If you work with me, you can expect truth, clarity, and strategy that respects both your ambition and your bandwidth. I will champion you, challenge you, and help you make smart decisions about your visibility and your assets. Because I believe this: Your work should matter, your influence should be intentional, and you should never have to wonder if you left something on the table.
Ready to amplify your influence and unlock new opportunities? Let’s build your authority and visibility together.